The Story of VIDA RUCCI 

Welcome to VIDA RUCCI, born out of passion for creativity, beauty, elegance and celebrating life at its finest. The name VIDA RUCCI was carefully chosen to capture the values and lifestyle our brands represents: a life filled with creativity, energy and sophistication. It's more then just a name, it's a philosophy that infuses our collection and inspires those who feel connected to our vision. 

The Meaning Behind the Name

The word Vida means "life" in Spanish, symbolizing life's beauty, vitality and joy we seek to convey in each piece. We believe life deserves to be celebrated, and that joy should be found in the smallest details like a beautiful pair of statement earrings, an elegant bracelet or a beading art ring that reminds daily of the beauty surrounding us.

Rucci, with its sound of flair, envokes a sense of style, elegance and craftsmanship. Rucci stands for refinement, a taste that stands the test of time.

Together, Vida Rucci is a name that not only speaks to life, but to living it with joy, creativity, elegance and a sense of uniqueness.

Brand Initials VR

The initials in our logo not only stand for V - Vida | R - Rucci, but symbolize also the first and last letter in the surname of founder Marjolijn Vermeer, which can be found in our studio: Atelier M. Vermeer (atelier-mvermeer.com), where we create our jewelry and fashion pieces for our brands: MY STYLE Jewellery and Chica Bohemia.

Discover and Explore our brands, and uncover unique jewelry and fashion pieces that defines your style.